Privacy Policy

This Privacy Policy applies to all of the products, services and websites offered by Betacular Ltd. Sometimes, we may post product specific privacy notices to explain our products in more detail.

Our products include services and software provided by Appodeal and its partners. As such, their Privacy Policy is an integral part of this policy.

Information we collect and how we use it

We may collect the following types of information:

  • Information you provide When you sign up for a Betacular Account, we ask you for personal information. We may combine the information you submit under your account with information from other Betacular services or third parties in order to provide you with a better experience and to improve the quality of our services.
  • Cookies When you visit Betacular, we send one or more cookies to your computer or other device. We use cookies to improve the quality of our service, including for storing user preferences and tracking user trends, such as how people use our services.
  • Log information When you access Betacular services via a browser, application or other client our servers automatically record certain information. These server logs may include information such as your web request, your interaction with a service, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser or your account.
  • Service usage Our services employ Google Analytics for collecting anonymous service usage data. This data is stored on Google servers in the United States of America and anonymous in that it is not linked to a particular user or account. We use this information to derive statistics on how our users interact with our services, helping us to improve the quality of our services. Usage data may include information such as which parts of the services you use, when and how often you use them, and your Internet Protocol address along with the name, version and language of the software you use for accessing the services.
  • User communications When you send email or other communications to Betacular, we may retain those communications in order to process your inquiries, respond to your requests and improve our services. We may use your email address to communicate with you about our services.
  • Other sites This Privacy Policy applies to Betacular services only. We do not exercise control over sites that include Betacular applications, products or services, or links from within our services. These other sites may place their own cookies or other files on your computer or other device, collect data or solicit personal information from you.

In addition to the above, we may use the information we collect to:

  • Provide, maintain, protect, and improve our services and develop new services; and
  • Protect the rights or property of Betacular.

If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

Betacular processes personal information on servers in the United Kingdom.


Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Betacular features and services may not function properly if your cookies are disabled.

Information sharing

Betacular only shares personal information with other companies or individuals outside of Betacular in the following limited circumstances:

  • We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
  • We provide such information to our affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
  • We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of Betacular, its users or the public as required or permitted by law.

If Betacular becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will ensure the confidentiality of any personal information involved in such transactions and provide notice before personal information is transferred and becomes subject to a different privacy policy.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to personal information to Betacular employees, contractors and agents who need to know that information in order to process it on our behalf. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

December 27, 2010